Florette Group Performance 2011
Florette Group turnover will increase by 6% in 2011 across all countries in which it operates.Investments
After years of significant investments, 2011 is time for a break. Florette will limit its investments to tools enabling the Group to pursue productivity gains and innovation projects in terms of processes or products.The coming years
The Group follows its strategy through a 3-year plan aligned with the market.
Our aim is to increase the Florette brand’s prominence, which is already number one in the fresh, ready-to-use vegetables market in Europe, to boost its reputation and to underpin its current position as a market reference.
We will achieve this by continually striving to reach our quality objectives and through our policy of constant innovation, always at the service of our clients and the final consumers of our products.
The Group’s value is constantly increasing, strengthened by the Florette brand, and by our vision of our profession and our market.